Car Insurances

You have to love the branding of the Gieko Insurance Company Gecko. Brilliant marketing and you have to laugh because it is so ridiculous and funny to listen to a Gecko with an Australian Accent no doubt tell you that you can save hundreds of dollars on your car insurance by switching to Gieko.

If you think about the absurdity of it all, I mean here is a talking Gecko on your Television Set telling you that you can; Save Hundreds of Dollars on Your Insurance from the Reptilian Insurance Company. That is just too funny.

Indeed and memorable too. In fact that is such a wonderful and creative advertising campaign that they keep running it month in and month out. Brilliant marketing and excellent branding; no wonder Advertising Age Magazine nominated it for the one of the best commercials in 2006. Even beating out the Vonage Commercials; Stupid Things People Do.

The advertising campaign is so ridiculous that even its originators make fun of it and the talking Gecko even makes fun of himself on the commercials now? Go figure; how could a talking Gecko catapult an Insurance Company to the top of the Industry in less than a year? Well done and that folks is my marketing and branding tip for the day. Consider all of this in 2006.

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